Are Celebrities Using Social Media To connect With Customers or Promote Products?


By: Customer’s Poet

It’s hump day Wednesday!

I mean that literally for Nicki Minaj who has “Make Love VEVO” trending before it was even formally released after humping a blow up, floatie unicorn while, oh course, dissing Remy Ma non-directly. But we’re not going there. Anyways.

While most of us are working away at work, Twitter has been going crazy over many things. The Brexit Article 50, severe weather in Oklahoma and Texas, and the ciaos at the capital including an aggressive female driver fleeing cops while hitting a cop car. Yet, since we’re talking about celebs, we could not help but notice the Blac Chyna drama on Snap Chat. Or should we say the Kardashing — definition the Kardashian way of using your family drama to promote your business — of former lover and father of child Tyga for not paying child support which caused a hot social media fire storm.

After reviewing Chyna’s Snap Chat post, which led fans to believe it was the address of her ex, we decided to do a little more research. Here’s what we found.

As expected, it was not the address of her former love Tyga, but rather the address of her business Lashed.

Blac Chyna is not the only one using her personal drama for self promotion. Mother in Law, Kris Jenner has made a brand name off of the backs of her daughters. Hence the term Kardashing. But, there are plenty more who do the same.

Even Chyna’s acquaintance Nicki Minaj got into the act when she released her long awaited response to Remy Ma’s Shether diss track.

But the queen of cashing in on family/ personal drama is Beyonce. Unlike her peers, the Queen B drops hints of social media but puts the back story in her music.

Now, I am not sure about you but are celebrities using (or should I say misusing) our obsession with them to promote their products or productions?

Let us know what you think.

As always be smart, be savvy, and equip.

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