By: Customer’s Poet
In the eyes of the customer, Customer Service Week, Customer Appreciation Week, or what-ever you call it, is a bunch of B.S.
Since when did it take a Congress mandated week for companies to show they actually care about the customers they benefit from. For companies like Chick Fil A, Publix, Zappos, Nordstrom, Amazon, Whole Foods, and Apple, customer service is a daily commitment. It’s the act of continually amending the customer experience for the better. It’s putting the customer’s needs before their own agendas. It’s actually caring. Yet for some companies, the simple act of showing empathy to their customers is like pulling teeth. Why is this?
As a customer, I want to know…
If I pay you for a product or service, it’s actually going to work. Not have me wasting my precious time on the phone with tech support trying to fix your defective product.
If you make me a guarantee (rather it’s a warranty, delivery, coupon, etc.), you’re going to honor it.
If I come into your store to make a purchase that I will be acknowledged and greeted with a smile, not stared like I’m stupid for asking questions about a product you sell.
If a problem should ever occur that you the business or business owner would do whatever you can to make it right.
In the end, as a customer I want solutions. Not cake, not balloons, not more marketing materials to read over, and not a phony week celebration to prove you care when the following week it will be business as usual. I want to know the company cares about me as a customer to operate in a justly manner.
As always be smart, be savvy, and equip.
Ever been wronged by big companies and left to feel small. Well you’re not alone!
Join Secret Eyes for #AllCustomersMatter Campaign Day. A day long campaign to bringing global awareness to the growing issue of unethical company practices and poor customer service.
Show your support by purchasing a shirt or hoodie today, wearing it on Black Friday, and photographing yourself wearing it using #AllCustomersMatter.
Together we will change customer service one company and customer at a time.