By: Customers Poet
Originated: April 16, 2016
In this age of rapid growth & new discoveries, companies and their brands are more likely than before to become generic trademarks. Consider Apple’s App/ App Store or Johnson & Johnson’s Band-Aid. But in today’s social media society, companies themselves are becoming generic trademarks as well. This differentiates the good from the great and the bad from the horrible.
Here is how you know if your company made the cut:
People use your company as a reference point for other companies in comparison.
When people use your company as a reference point to explain their customer service experience with another company or as a reference to something synonymous with your brand in meaning. This means you’re company is the example.
Consider Chick Fil A. A company known for its excellent customer service. Many customers use it to describe their experiences in contrast to other companies:
If only McDonald’s had the customer service of Chick Fil A.
Or to reference something synonymous the brand’s public perception:
Rush hour traffic is moving as smooth as Chick Fil A’s drive thru.
People use your company as a verb to explain their customer service experience.
When people start using your company or brand name as a verb in a sentence to explain their customer service experience, this means you’re doing something right or completely wrong.
Think of FedEx. A company loved by many for their exceptional package delivery services. Customers frequently use their brand name as a verb for mailing a package, even though they may use another mailing company:
Can you FedEx me that package today?
Either way, rather good or bad, your company is definitely in the big leagues when this happens.
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