By: Customers Poet
In their hey-day, these companies were America’s bread & butter. Yet, with the rapid change of technology, the lack of proper customer service, and corporate piranhas popping up & devouring their slice of the pie, some of the greatest historical retailers are on a downward spiral.
From its humble beginnings as a watch shop in North Redwood, MN in 1886. To becoming one of America’s biggest companies, Sear’s definitely knew a thing or two about offering great products and customer service. Yet, in its tenure years, the company continues to struggle with poor customer service and being able to connect to the new age customer. According to Business Insider, the company seems to be focusing more on shareholders than anyone else. It’s never good when companies put profits before people.
Beginning as a small dry goods store in New York City in 1858, Macy’s grew to become one of the world’s largest retailers. Yet, after the boom of competitors like Amazon, the company continues to struggle to keep up. In Macy’s case, it’s not just competitors and lack luster customer service igniting the company’s decline, its labor. According to the Wall Street Journal, Macy’s Inc. and the union representing workers at its flagship Herald Square store and other New York City locations reached a tentative contract agreement to avert a strike fueled by costly health-care plans and low wages. Yikes!
Despite going through a few name changes and phrases, JC Penney continues to struggle to regain the success it once had. Starting out as a dry foods store in Kemmerer, WY in 1902, JC Penney grew to become a top world retailer. Yet, it seems customers disgruntled by its lack of customer service and confused about the company’s branding. According to Consumer Affairs, long time, loyal customers of the retailer have complained that most of the merchandise was targeted to young women. Sounds like JC Penney is going through a midlife identity crisis.
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