By: Customers Poet
Originated: January 23, 2016
Customers are the back-bone of every business. Maintaining them is cheaper than attaining them. Yet, companies continue to miss this fact.
You have an issue or are interested in making a purchase with a company. You call the 800 number and get routed into a queue where you decide which service you are seeking. After waiting what seems like forever, you are finally able to speak to a real human.
Yet, instead of the rep being empathetic and welcoming, they have an attitude as if you’re bothering them for the product or service they are selling. Why is this?
Why is it that companies time their customer service calls and/or rush customers in need off the phone?
Why is it that reps are more eager to sell than listen?
Why is this?
One can’t help but wonder why don’t companies make customer service their #1 priority?
In today’s every changing environment, customers are more disloyal than ever. If customer service is a thing a company is lacking, it will definitely feel the hit of ignoring this critical principle of business.
With huge eminent companies like Walmart and Macy’s announcing stores closing, companies everywhere should take the hit and scramble to improve their customer service before they are next on the chopping block.
What do you think?
Is customer service the key to a company’s growth and success?
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